There's No One Moment
There were many great ideas from Gary but the one that resonated with me was, "There's no one moment!"
This was his response to a question about how do you know at what point you are going to be successful. This is a question that exercises many men, how to be successful.
He talked about the time and dedication it takes to become an expert in whatever field you are in. He worked on his wine business for 14 years before things started to happen for him. He is someone with enormous dedication and energy. He said,
You've got to do it over and over.
There is little substitute for hard work, for staying up late and getting it right. There are no short cuts in any business. There is always competition so you need to create great quality in whatever you do. It's no use expecting fast results from quick fixes.
There is only right or wrong in quality.
This was music to my ears. This is how I have seen it all my life. I can not believe that people lose all sense of discretion when they go into business for themselves.
Being Good At Something
I have been a lighting designer for 40 years and I have built up a level of expertise which is rare. I see competition from new, young designers and they just find it difficult to make it. They miss the fact that it needs time and expertise.
You need to become good at something. Malcolm Gladwell in 'Outliers' talks about the 10,000 hours needed to become an expert at something.
Gary went on to say,
You are going to be embarassed, do it the right way. Be proud of it.
If you work on the internet there is a permanent record of all that you do. Your grandchildren are going to be able to look back and see what you got up to. Do you want to embarass them with your sleazy selling tactics or do you want them to be proud of the quality you produced? Do you want them to see how you inspired people? Do you want them to see that you earned a living doing something amazing?