the experience of men with change and challenge

How To Create Online Courses

I am in the middle of the creation of my new online course for men. I thought it might be helpful to those contemplating this route to freedom to understand the process of how to create online courses. How to open up.

What is the product

It’s called ‘How To Love A Woman Course’.

It’s for men whose relationships are in crisis or whose relationships seem to constantly fall apart. It’s intended to be beyond dating. It’s about that point were a connection has been made but not yet permanently.

It’s presented online as a course to undertake over 12 weeks. Each weekly session will incorporate a video training session, a worksheet to help think through and analyse your response to the session and an exercise to carry out.

How To Evolve Your Niche

It is critically important to start by deciding on the niche you are going to work in.

This should involve two questions:

A product is not there for you to display your knowledge. it’s there because there is need that people are trying to fill.

People search online because the want an answer to a problem they are experiencing. What is the question that your product is an answer to?

It’s also important that you can provide the answer with passion, involvement and insight.

I am already working in the subject area of men and from traffic on my site I learned that ‘How To Love A Woman’ is a hot topic, and one that has sufficient pain.

Decide On Your Product And Price Point

There are many different ways of packaging your material, ebook, online course, membership site, blog posts, video series etc. Decide what is most appropriate from the point of view of how will people best absorb your material, how much material is there and how much engagement you want.

You need to decide the price point based on how much you are providing and how much you feel people are willing to pay for it.

I have a lot of material and I want deep engagement so I went for a high price point and a lot of material in a timed online course format. Video is my chosen format because I want engagement and a willingness to sit down, learn and get involved.

Writing Your Material

If you are passionate about your niche and chosen subject you should have no difficulty with this part.

My product started life as a series a 40 blog posts written over 40 days early in 2011. The series was published throughout Lent and was designed as a challenge for men to become better men. The range of content evolved organically as I wrote constantly over 40 days.

If you are unsure of how to evolve your content this is a great way to start. Create a structure to work in and sit down every day for a set period of days.

My structure was:

I find structure important, you may not.

That material has now been collated into an ebook which I will shortly be publishing.

It was the inspiration behind my product but I felt that it had to be stronger and more direct to answer the pain I had identified. So I went through an iterative cycle of re-structuring and re-writing the material from a series of 40 posts to a series of 12 lessons on the subject. I went through around 5/6 different formats until I felt it was strong and powerful enough.

Creating Your Product

I decided on a format of 30 minute video, worksheet with four pertinent questions and longer exercise each week.

Using Scrivener (a great writing program for a mac) I broke each week into the following sections:

Using the why, what, how, what if formula is critical if you want to achieve clarity for your readers.

I used scrivener to align the various sessions and ensure there was a flow with no overlap.

Now I am in the middle of the following process:

This may not be the most sophisticated method but it works, it’s cheap and it’s fast. I also delivers great quality.

Next Steps

There is a lot further to go.

I’ll look at these steps in a later post when I get there.

I would like to acknowledge the help given in this process by:

Without them I would not be nearly as far on as I am.

If you want more information or help with this process go to the contact page and send me a message.

Have fun with your project.

Core of Masculinity Book